SEO has always been an ongoing effort; you need to continue to improve your on-site and off-site SEO in order to maintain your site’s overall performance. It is also necessary to stay in tune with the changes made by search engines. Google, for example, updates its ranking and crawling algorithm regularly. It is necessary to evaluate and fine-tune your SEO campaign on a regular basis, and we are going to cover some of the things you need to do in this article.
Crawl Errors and 404s
One of the first things you need to do during a standard SEO evaluation is to check for crawl and 404 errors. These errors, as simple as they may seem, can actually hamper your site’s SEO performance in the long run.
Sometimes, all you need to do is fix your sitemap. When you just finished changing a few pages on your site, for instance, the search engine crawlers may still be looking for old, deleted pages due to an outdated sitemap.
Other times, you may need to check for missing server resources carefully. I once had a lot of 404 error warnings from Google Webmaster Tools because I accidentally changed the permission and ownership of my media folder. Paying close attention to these error warnings can really help a lot.
Off-Site SEO and Relevance
Getting as many backlinks as possible really doesn’t work in improving your SEO performance. In fact, irrelevant backlinks or backlinks that are attached to spam-like keywords can actually lower your site’s rankings quite substantially.
It is important to do regular checks on sites linking to your website. If you find irrelevant backlinks, don’t hesitate to ask the site owner to remove them. You should also check the keywords used to promote your site as well as whether the backlink still connects to active pages.
Take some time to generate new, high quality backlinks too. Search engines will give higher points to new and up-to-date backlinks when ranking your site, so explore various off-site SEO opportunities as part of your maintenance routine.
Get New Pairs of Eyes
As a site owner, it is very easy to lose sight of your SEO goals and campaign. You may think there is nothing wrong with the campaign when in fact there are a lot that need fixing. Now is the perfect time to consider getting help from SEO experts.
SEO services from top providers are actually very affordable these days. You can simply find the best SEO services Toronto has to offer and get all the help you need in no time at all. With a fresh set of eyes helping you evaluate and fine-tune your campaign and get better overall results in return. You can also explore more possibilities, from improving the design and user experience of your site to guest-blogging opportunities you may have missed before.
There are still a lot to do when you want to truly fine-tune your SEO campaign, but we are going to save more tips for another time. If you have your own SEO tips to share, be sure to leave them in the Comments below.